Allume is one of Canada's leading cannabis lifestyle shops, they offer a curated selection of goods for the discerning toker. You can find products from emerging and established makers in the cannabis space, from high-design pipes to rolling essentials.
The following project is a branding concept for a cannabis infused skincare line. It features an iconographic addition to their typographic logo to delineate it to its own line. Organic forms and line work help support the free-spirit of the existing brand.