Kate Francis approached me to redesign the logo for her business, Evergreen Massage Studio. She felt that her current logo didn't truly reflect her personality and wanted her brand to showcase her down-to-earth, "crunchy" vibe. It was also important for the new logo to translate well onto branded apparel.

Together, we developed an earthy logo that embodies her style, featuring a deep burnt sienna as the main color. The logo includes imagery of a woman transforming into a tree, symbolizing the name "Evergreen." The tree's grain was meticulously crafted to resemble muscle fibers, connecting back to the core principles of her practice.

Kate was thrilled with the result, expressing her excitement about ordering t-shirts and finally having a professional uniform for her work. She's also looking forward to providing branded merchandise to her clients, who have been requesting it since she began her practice.

Harbor Hearth is a cozy coffee shop located in the heart of Eureka, California, dedicated to celebrating the rich flavors and rustic charm of the Pacific Northwest. At Harbor Hearth, they pride themselves on crafting brews that warm your soul, using locally sourced beans and artisanal blends. Whether you're a local or just passing through, their welcoming retreat offers a perfect escape with every cup. Come experience the essence of the Pacific Northwest in every sip.

Engaged by Pepper North, a prominent Canadian hot sauce company, our mission was to enhance their e-commerce presence through the design of resilient gift boxes.

Our strategic approach involved the development of a distinguished collectible illustration series for each of the three gift sets.

This custom coffee tumbler was designed for Ayla's Bagels & Coffee in Woodbury, CT. In collaboration with owner Michael O'Rourke, the concept highlights Woodbury's local businesses and landmarks. Created as a love letter to the community, the tumbler embodies a sleek and sophisticated design with a touch of local charm. These tumblers will also be distributed to the featured businesses for sale to their clientele.

Emily Webster, a talented hairdresser by trade, is exploring new horizons in lifestyle branding, sparking a wealth of creative opportunities. Central to her brand's identity is a charming sun and moon design crafted in a nostalgic vintage mascot style.

Each shirt is meticulously designed to capture the essence of retro charm while appealing to modern tastes, offering wearers a stylish and playful expression of Emily's evolving brand narrative.

Working alongside Eye-Candy Design, I designed and Illustrated this bold and beautiful label for Streamliners Espresso Bar’s new Cold Brew blend.

Teaming up with Amanda DeVries of Eye Candy Design, I played a key role in developing the branding and packaging for The Baker's Project, focusing on creating distinctive brand illustrations. Vanessa, the talented owner of London's newest bakery, is renowned for her exceptional baking skills and the use of high-quality, seasonal ingredients that reflect a genuine artisan touch, balanced perfectly to avoid overwhelming sweetness.

For The Baker's Project, we chose an illustrative style that captures the authenticity of Vanessa's craft, complemented by an approachable typeface and neutral color palette. This design approach not only highlights the bakery's commitment to quality and craftsmanship but also ensures its visual appeal resonates with customers seeking genuine, artisanal experiences.

I am currently the Creative Designer for Watson Farmhouse Brewery, in charge of creating original illustrations and typography for its distinctive line of craft beers. I work directly with the Master Brewer, John Watson.

John Watson has been brewing beer for 26 years and in 2019 he opened Watson Farmhouse Brewery in Southbury, CT. Using his inventive concepts as inspiration, I create visual representations to be used as packaging for his brews.

The following is a brand mascot concept created for SunBasket, a meal-plan and food delivery service. The prompt was to create a mascot for a kids offshoot brand.

Over the past few months I have been working with Pipeline Media Group to create a brand identity for its newest division, Pipeline Artists. Launched on March 19th 2021, Pipeline Artists serves as a creative hub for screenwriters, authors, and film-makers. A new logo mark incorporating their existing fox head imagery was created in close collaboration with their small team of executives.

I am also one fourth of Pipeline Artists’ team of designers and illustrators, providing the site with graphic editorial content. The included project features a set of five images that serve as title cards for categories of literature available on the site.

The Garden Pantry is a completely plastic-free grocery experience. All food containers are brought by the customer or purchased on site, only glass or recycled bamboo options available.

The overall design keeps the brand approachable and earthy while still easily integrated into the urban setting of New Haven, CT.

Allume is one of Canada's leading cannabis lifestyle shops, they offer a curated selection of goods for the discerning toker. You can find products from emerging and established makers in the cannabis space, from high-design pipes to rolling essentials.

The following project is a branding concept for a cannabis infused skincare line. It features an iconographic addition to their typographic logo to delineate it to its own line. Organic forms and line work help support the free-spirit of the existing brand.

Riot Time Brewing’s limited edition run of canned cocktails, inspired by summers in New England.

Morning Buzz is a concept coffeehouse located in Boston, MA that also doubles as a bar. The design and branding features high-contrast colors and a punchy feel, keeping its industrial roots and bringing it into the contemporary design world.