We wanted to make sure the label stayed true to the brand's roots while also feeling fresh and modern. Streamliners has a youthful vibe, so we knew we had to create something that would appeal to their target audience. But, we also wanted to pay homage to their Nicaraguan roots.
That's why we incorporated elements of Nicaragua into the design. We featured the country's national bird, which added a fun and unique touch to the illustration. The colors we chose were bold and eye-catching, which made the label really stand out on the shelf.