Earthy and Fresh
This past summer I was trusted with reworking the personal brand of hairstylist, Emily Webster.
Emily cuts and colors hair out of the historic Collinsville Axe Factory in Connecticut. As she has grown in her career, she in-turn has out grown her previous branding, and came to me looking for a system that reflected her personality as a hairstylist.
A woman of many talents.
Long-term, Emily sees herself expanding into life-coaching and delving deeper into personal and communal spirituality.
Not wanting to restrict herself, all salon motifs were ruled out when it came to her brand voice. Emily’s new logo embodies her core belief driving her business; hoping each client she interacts with feels transformed into a better version of themselves.
Small touches.
With talks of branded merchandise on the horizon, her brand kit was designed with versatility in mind. Whether it be an instagram post or t-shirt, her brand will be front and center.
