This One’s for Boston
Inspired by American traditional tattoo flash sheets, this beer was made for the born and bred Massachusetts citizen.
Aside from it’s iconic name, the flash designs reference critical aspects of Massachusetts history, the types of events that every person would remember.
First Concept Rendition
The first pass contained more generic flash tattoo designs, playing more on the seaport aspect of MA’s history.
Final Design
The decision was made to lean the designs towards iconic events in the state’s history. Including homage to the blizzard of 2013, Curt Schilling’s bloody sock, and the biggest comeback in Super Bowl history by the New England Patriots.
